Sensible advice regardless of whether you are a writer, musician, entrepreneur, a business, etc. Follow the advice of this wise sage, Jo Robinson, if you are going to make the most of social media to advertise, market or sell your products. Read the article to gain a better insight on how to improve your social media campaigns and get the best out of your return on investment a.k.a. ROI.
Unless you’re writing purely for yourself, your aim is to sell your work to readers. Selling is a word that often has Indie authors running for the hills. It shouldn’t though. If you want people to read your books, you’re going to have to have them buy them to begin with. There’s nothing torrid about selling your books. Nothing to be ashamed of. So do it. Sell that stuff. But sell it politely. One of the most powerful tools for Indie authors to find readers is Twitter. Unfortunately some of the really hardcore OY BUY MY BOOK brigade have muddied the waters there a little, with their ad nauseam spamming of their books without ever posting anything else. That doesn’t mean that Twitter won’t help you sell books anymore though. You just have to be patient, post interesting content other than only your own, and behave socially.
I often come…
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